Advertising can tarnish your reputation with the younger generations. Yes, I said it. GenZ (America's youngest generation) perceives it as unauthentic. Advertising to them is just a massive roadblock to their valuable time. They value the trusting authentic relationship over your good content. After all, would you constantly listen to a friend who wasted your time and you couldn't trust?
What you don't know about Snapchat is how special and unique it is.
Snapchat is the only platform that gives brands the tools to almost seamlessly connect with their consumers in an authentic way. Other platforms like Facebook, Twitter, and even LinkedIn push unwanted paid Ads onto your feed making the experience less enjoyable. Content is king, but CONTEXT IS EVERYTHING. Snapchat allows brands to convey their unique message and increase word of mouth through GEO-Filters giving users the chance to showcase where they are and what they are doing. This is beyond non-intrusive from the user perspective, not only are they getting value, but it is integrated to be seamless and feel more organic.
Not only is Snapchat unique and special, it´s smart. Snapchat videos and pictures can only be sent for up to 10 seconds. This plays to the millennial and GenZ attention span. If you don't know what it is, let me put it into perspective.
GenZ has a worse attention span than a goldfish.
The good new is, it doesn't matter for snapchat. Length of snaps aside, the fact ¨advertising¨ is integrated into the user experience makes the platform so much more intriguing to utilize. Disclaimer- Yes GenZ has the attention span of a goldfish, but you cannot look at it like that. GenZ just has a super fast decision making mechanism, meaning they are able to decide what is worth there time in a matter of seconds. Once they make this decision they go all in which can potentially expand the attention span minutes if they deem worthy.
Snapchat is the future of storytelling, even traditional media gets it. Traditional brands like the Wall Street Journal, New York Times, and the Washington Post have all invested into the platform.
Snapchat is growing fast, and it will only get crazier. You need to constantly review your content, and take advantage of the unique and special opportunity you have to be on the forefront of storytelling.
This post was originally published on Linkedin Pulse.