Most entrepreneurs are visionaries, however the employees are often the ones left to execute these ideas.
Now more than ever, companies are spending money to figure out how to recruit, retain, and engage the misunderstood and stereotyped millennial employees.
Passionate entrepreneurs often get frustrated because employees are not working as hard as them. After all, why should they? They don't get the same perks, they didnt create the business, in most cases the job is merely a gateway for them to live their lives.
Everybody has a dream, often times entrepreneurs followed and executed their dream through their venture. But what about your employees? Although entrepreneurs may not always understand this, employees have a life outside of their work. They have aspirations, goals, and passions outside of what they do.
Employees need to be engaged in an environment they feel supported in. Most organizations only implement engagement programs that generate superficial and short-term results. The best employee engagement strategies at their core focus on company culture and leadership to ensure employees feel valued.
I was introduced to this idea by my friend and mentor Cameron Herold. The role of a CDO is not to go try to fulfil the dreams of employees, but to act as a catalyst to understand how they can help them reach their dreams more effectively and quickly. By investing in your employees as entire people, they feel valued. This leads to your company culture elevating to the next level, generating more productive employees that are aligned with the company's mission.
When you dive deeper into your employee they become easier to engage. When they feel valued, they will be retained. When you create an amazing company culture, you attract top talent.
Yes, I understand not all companies have the budget to hire a CDO. However, you can still replicate the values a CDO represents and implement them into your company culture whatever size company you are.